Willie Esco & All Lyrics on launching the Lo Life clothing brand | Interview

Willie Esco, creative director of Coogie, has teamed up with Thirstin Howl The 3rd, Rack Lo, All Lyrics, and the rest of the Lo Life founders to launch the Lo Life clothing line. Named after the crew that created a global fashion movement that was heavily influenced by Polo Ralph Lauren, Lo Life now has its own apparel brand with items available on Lo-Life.com. In this video interview with DJ Eclipse, Willie Esco and All Lyrics describe the history of the movement and the details of creating an official line of clothing for the general public. Check out the video and share it!

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